Sponsored Content: As AI ascends, Davos leaders take on trust and transparency

The focus of the 2024 World Economic Forum at Davos was on rebuilding trust, with artificial intelligence top of the agenda. Since the roll out of AI-powered chat bots, AI has developed a major trust problem among the public. The majority of Americans said last year that the risks of AI outweigh the potential benefits, and in the EU, Europeans were overwhelmingly in favor of restrictions around its use to protect jobs and privacy.

Meanwhile, implementation by corporations is steadily growing. A 2023 AI Adoption Index from IBM and Morning Consult found 73 percent of companies surveyed are actively deploying or exploring AI in their business. AI built on a foundation of trust and transparency could be a catalyst that drives progress for society and the economy, creates jobs for a new era and reshapes the world for the better. But, continued public skepticism in the technology could be a serious roadblock to realizing AI’s future.

On a special branded episode of Power Play, from our sponsor IBM, we explore AI’s trust problem and what business and political leaders can do to rebuild trust in the technology. The episode features Rob Thomas, senior vice president of software and chief commercial officer at IBM, who talks about ways to ensure the deployment of responsible AI, the importance of good data when creating AI models for business, and why policymakers need to ensure that future regulations still allow innovation to flourish.

Power Play is a POLITICO original podcast series.

This special branded episode from IBM was produced by POLITICO Focus.